Under “Featured Sites” in my sidebars, you may have noticed two batches of square ads. They come from Project Wonderful, and I’m hoping they’ll generate a little bit of passive income over time…
It’s very simple, really - you decide how many ads you want to make space for, you decide the minimum price per day, and whoever bids the most, gets the spot. Whenever one ad is outbid, the higher bidder replaces it on your blog… You may choose which advertisers to accept - I didn’t check one properly yesterday, and found myself hosting an ad for a porn site… (Blush…) I soon corrected that though - you can cancel an active ad at any time, and you can also ban advertisers from bidding for your spots.
You can advertise too, of course, and in many cases, you can get your ad out there for nothing - until you’re outbid.
There are a few hiccups still, people can bid even if they’re out of funds, which doesn’t get their ad up there, but it’s a waste of time for the publisher… Also, earnings are calculated on an hour-to-hour basis, so the really crafty advertisers might cancel their bids just before their account is debited, and still have had their ad up on your blog for a while. That’s a good way to be banned from the blogs they cheat, of course…
Still, these issues aren’t the end of the world, and I like the concept - it’s clean, it’s flexible, and how you monitor it is totally up to you. For me, even with very low bids and just 3 ad spots, it’ll outdo Adsense in the long run - no problem at all.
As an advertiser, it’s an easy (and sometimes very cheap) way to get exposure for your blog or site.
I don’t mind the competition - try Project Wonderful - bids on my spots start at 5 cents per day, but I will accept ads for nothing if my spots are empty…
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Stumble it!
